好書推薦-用英語說出行銷力
作者簡介：
在工作了一段時間後，我踏上了碩士的旅途，前往英國的行銷研究所進修；畢業後又回到熱愛的行銷領域。雖然在職場中經常會使用到英語，但是卻發現有趣生動、又貼近行銷領域真實職場所需的英語工具書實在缺乏；於是我鼓起勇氣，找上了倍斯特出版社。承蒙出版社的青睞，才有了這本書的誕生。
「用英語說出行銷力」將行銷基礎概念以英語呈現，並融入真實辦公室對話之中。翻開本書，你會發現原來行銷就在我們生活之中，原來生活與職場英語用語這麼簡單就可以表達出來！行銷概念俯拾即是，英語也應該是容易學習的。期許本書能夠協助喜愛行銷領域的讀者減少一路上的困難，讓喜歡輕鬆學英語的讀者找到樂趣。
After working for few years, I went to study abroad for my master’s degree at University of Leicester, UK. I came back to the marketing domain which I love the most after my graduation. Even if English is often used in the workplace, I found it difficult to find interesting English learning book with lively dialogue as well as close to the field of marketing workplace requires. Therefore, I took courage to contact Best Books and thanks to them, now we can sit down and read it.
「Speaking Marketing in English」presents the basic marketing concepts in English, as well as the real dialogues in the office. Open this book, you will find out that marketing is everywhere in our daily life, and it also is very easy to speak English in your daily life and workplace! Marketing concept is around each of us, and English should be easily to learn. May this book help to reduce the difficulty for marketing lovers, and let readers who love learning English in an easy way find fun and joy.
胥淑嵐 ◎著
留言列表
